Build awareness with AI-driven native ads

Written by Josephine Grödem

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EO Metterdaad partnered with Match My Brand B.V. to run a high-impact native advertising campaign to fund a life-saving medical aircraft for remote areas in Madagascar. Utilizing AI-powered ad creation, authentic storytelling, and premium Dutch publisher placements, the campaign achieved a CTR of 0.50%, and successfully optimized ad performance through A/B testing.

The challenge

Much of Madagascar’s remote areas are nearly inaccessible, with poor or non-existent roads making medical care out of reach for many. Airplanes were the only option for urgent medical transport, but the available planes had become old and unsafe. EO Metterdaad aimed to raise funds for a new medical airplane, ensuring life-saving healthcare access remained possible. The challenge was to generate awareness and drive donations effectively through digital advertising by utilizing storytelling techniques.

The solution

EO Metterdaad used the Readpeak platform to reach the right audience with impactful storytelling. The campaign only ran on top-tier Dutch publishers, ensuring it was seen in trusted, high-quality spaces.

A key innovation in the campaign was the use of AI-powered ad creation. Through our AI creative generation tool, multiple ad copy and imagery variations were tested in real-time, optimising for the best-performing creatives. This enabled EO Metterdaad to fine-tune its messaging for maximum engagement and conversion, an excellent example of successful storytelling.

Conclusion

This campaign demonstrated the power of native advertising combined with AI-driven creative testing. By telling a compelling story and ensuring ads appeared in premium environments, they raised awareness for a critical humanitarian cause.

“Partly due to the use of AI storytelling, the proceeds from donations were more than 8% higher than the previous campaign,”
– EO Metterdaad.